Italy is a natural tourist destination, why not make the most of it? Tourism is an important resource for our country – around 12% of GDP – and the market is showing strong growth. More and more people are choosing Italy for their holidays and tourism flows will increase exponentially in the coming years. Let’s not let the over tourism of big cities continue to be a problem! AppHotels’ goal is to propose the true Italian identity (its culture, food, lifestyle) and provide a tool that allows destinations, business managers and accommodation facilities to best represent their specific identity. Let’s make our land the star!